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John Lewis Online sales

John Lewis Online sales

I watched a documentary on John Lewis recently, following their build up to Christmas. It was fascinating to say the least, but what grabbed my attention was the way their website sales are increasing year on year, far outpacing their store sales. It really goes to show the direction retail is taking.

Following on from their online success John Lewis was asked in the documentary if they would be considering reducing their store numbers. The answer was a definite and surprising no! They went on to explain how their stores are now starting to support their website, rather than the traditional other way around. So rather than reduce stores they will be increasing them to help further boost online sales.

I think there is a lesson in there for us all.

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