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The Brookstone Blog
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Google EAT and what it means for your ecommerce website

Google EAT and what it means for your ecommerce website
Expertise. Authority. Trustworthiness.   That’s what the new Google EAT initiative is all about, and if it’s not something that’s currently on yo...
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Google Adwords Guide | 5 Traps To Avoid

Google Adwords Guide | 5 Traps To Avoid
Have you tried Google Adwords for your business? If so how did you get on?    Google Adwords (aka PPC) can be a brilliant way of attracting ...
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Retention marketing – what it is and why you need it

Retention marketing – what it is and why you need it
Every website owner understands the importance of SEO to attract visitors to their site.  Some businesses spend hundreds, if not thousands, of po...
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7 Psychological tricks to increase e-commerce sales

7 Psychological tricks to increase e-commerce sales
So you’ve got a great website, your SEO is up to speed, and your products are selling slowly but steadily. It’d be nice to see an increase in profits,...
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Abraxas Cookshop Website Design - Case Study

Abraxas Cookshop Website Design - Case Study
As an award-winning cookshop, Abraxas has managed to build up a portfolio of shops around the Midlands, attracting thousands of satisfied customers ev...
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How To Improve Online sales, Part 2 – Customer Awareness

How To Improve Online sales, Part 2  – Customer Awareness
How to get repeat orders & increase online sales.   So you’ve bought your product online, but if I were to ask you in six months’ time which ...
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How to Improve Online Sales, Part 1 – Packaging

How to Improve Online Sales, Part 1 – Packaging
Improving Online Sales – The Packaging Experience.   Whenever we purchase a product, our experience isn’t just about buying and using it.  A...
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Adwords & Viagogo

Adwords & Viagogo
The Viagogo storm proves how effective an Adwords campaign can be!   We’ve been watching with interest over the past few days as Viagogo hits mor...
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GDPR - what is it & should you be concerned?

GDPR - what is it & should you be concerned?
Are you ready for GDPR? GDPR, or General Data Protection Regulation comes into force on May 25th, when it overrides the Data Protection Act of 1998. W...
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The importance of keeping your website up to date

The importance of keeping your website up to date
You’ve already got a website, so you can leave it to do its work and forget about it, right? Well, you certainly could do that – lots of business do –...
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SEO in the future

SEO in the future
SEO in the future. As a new year looms, you will find SEO specialists hard at work planning next year’s SEO strategies and networking tirelessly to se...
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12 Excuses Against Digital Marketing

12 Excuses Against Digital Marketing
12 Excuses Against Digital Marketing.   Based upon our years of digital marketing meetings, we thought we would compose a list of the b...
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12 SEO Myths Exposed

12 SEO Myths Exposed
12 SEO Myths Exposed. There many strong views and arguments out there regarding SEO, coupled with many ideas about what it is that actually gets you r...
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What UX can do for your Website

What UX can do for your Website
‘User experience design (UX, UXD, UED or XD) is the process of enhancing user satisfaction with a product by improving the usability, accessibility, a...
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Amazon to Use Delivery Drones in UK

Amazon to Use Delivery Drones in UK
Amazon's plans for parcel delivery by drones is no secret, but did you know they now have approval by the UK Government for drone trials over her...
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Sainsbury Argos Takeover

Sainsbury Argos Takeover
Sainsburys have been given the go-ahead to takeover Argos by the UK's competition authority and if this goes through it could make a huge impact on th...
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Brookstone Opens Studio No 2

Brookstone Opens Studio No 2
Our new studio has been a long time coming, but the wait has been so worth it, as it allows us to continue our growth without being forced into leavin...
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Why Mobile Responsive Websites Matter

Why Mobile Responsive Websites Matter
I read a report from Google this week that makes for interesting reading. According to a Google report, searches related to shopping on smartphones i...
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Ecommerce is changing, will you keep up?

Ecommerce is changing, will you keep up?
When was the last time you ordered something online? Today? Earlier week? This month? We’re a nation of ecommerce obsessives and as we increasingly ...
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Amazon Fresh enters the grocery market

Amazon Fresh enters the grocery market
The seasonal results from the supermarkets were recently released and in the 12 weeks ending 3rd January, sales at Tesco, ASDA and Morrisons fell by 0...
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